Love Letters

February is the month of romance and while many write love letters to their significant others, buyers may want to consider writing a love letter to help woo the sellers of their dream home. While the team at Regal Homes may not be able to speak into your love life, we can share a few tips for your real estate relationship.

Let them know who you are: Often times sellers are emotionally tied to their homes, this means that there is a good chance they will want to sell to someone they like and believe will take as much care of their home as they have. When writing a letter, buyers will want to attempt to make common ground by sharing about their children, hobbies, where they are from, what they do for a living and anything else that could work in their favor. It may also be wise for buyers to share with the sellers their home buying journey. Things like why they are moving and why the house in question would be perfect can help to paint a good picture to truly understand who the buyers are. With this in mind buyers should remember not to get too personal by steering clear of politics, religion and any other hot button topics.

Only the good stuff: Remember, this is a love letter not a love novel. Buyers should try to keep it under 200 words if possible. They can briefly introduce themselves, and mostly compliment the home and explain why it is the perfect home for them. AVOID mentioning any renovations or changes buyer want to do to the property is a must; the last things a nostalgic seller will want is to drop their keys into the hands of a bulldozer fanatic.  

Vision sharing: This is where buyers can pain the picture of life in their new dream home. Phrases like “we can picture reading to our daughter by the beautiful brick fireplace” or “summers would be perfect in the backyard with the pool and barbeque” can go a lot further than you think. Sellers who have spent the majority of their lives as a family in their home will enjoy knowing that the home will continue to be used and loved for generations to come.

Everyone loves a genuine compliment: Sellers will be able to tell when buyers are faking it. Buyers should only partake in writing a love letter if they actually love the home. This letter will be an attempt to emotionally connect with sellers to set an offer apart from the other names on the other contracts. Buyers will want sellers to like them at the end of the letter, so much that they want to sell them their home. Buyers can lay the compliments on thick, if they are sincere.

PS…

We would be doing you a disservice without reminding buyers of a few key points:

1.      Grammar check, spell check, double check, triple check.

2.      Format, address, and copy edit, same as any other business correspondence.

3.      Be humble (“we would be overjoyed to raise our family in your home”).

4.      Probably the most important factor to consider is to make sure that the seller has a personal tie to the home. Just like singing love songs to the Mona Lisa will not get her to love you, writing this letter to a bank or large construction project will not help buyers appeal to the sellers.

Happy Valentine’s Day, Love the team at Regal Homes XO

Read More:

http://www.nytimes.com/2012/03/27/nyregion/securing-an-apartment-with-help-from-a-love-letter.html.